How to Create a Powerful Elevator Pitch
An elevator pitch helps you articulate your unique talents, product differences and solution value. What they have in common is they are delivered in a very short time frame. Some pitches take 10 seconds, others may require 45 seconds. It depends on the audience and circumstances. For example, in a casual conversation, someone may ask what you do? Most people tell them their job description and leave it at that. Or you might consider something like this.
- I help sales leaders improve their performance and create wealth by eliminating blind spots, one by one to win.
- I help people feel good about themselves with the skin-care line that I represent.
- I work with sales leaders to rise to the top of the rankings in their organization by helping them ask powerful questions.
- I work with companies that struggle with employee retention and burnout and replace it with improved employee productivity and quality of life.
- I create a healthy environment for children to prosper.
These examples do not tell your audience who you are. Instead, they articulate how you are going to help them.
Some coaches/mentors say that you should use a certain format for your elevator pitch. For example, tell your audience:
- Who you are, who you work for, what you do, the problem you solve and the benefit of what you provide?
- Who you are and how you help?
If you haven’t done so, search the internet or You Tube for other EP ideas. Then choose a format that you are comfortable with, creates the most curiosity/impact with your audience and make it part of your DNA.